报告题目：Effects of Consumer-to-Consumer Product Sharing on Supply Chain

报告人：田林（上海财经大学国际工商管理学院助理教授）

报告时间：2016年11月18日（星期五）上午9:00 – 10:00

报告地点：三教102会议室

主持人：吴一帆

邀请部门：运营与供应链管理研究所
 

报告摘要：
In recent years, mobile communications technologies and online sharing platforms have made collaborative consumption among consumers a major trend in the economy. Consumers buy many products but end up not fully utilizing them. A product owner’s self-use values can differ over time, and in a period of low self-use value, the owner may rent out her product in a product-sharing market. This paper develops an analytical framework to study how consumer-to-consumer product sharing affects the supply chain, where the manufacturer has to build its production capacity beforehand and the retailer sells the product to forward-looking consumers. Our analysis reveals that there exists a threshold for the capacity cost coefficient, above which product sharing will increase the manufacturer’s optimal capacity and below which it will reduce the manufacturer’s optimal capacity. We find that the sharing market tends to increase the retailer’s share of the gross profit margin in the channel. Furthermore, the existence of the sharing market tends to benefit the firms when capacity is relatively costly to build, but it is more likely to increase the retailer’s profit than the manufacturer’s profit, i.e., product sharing can sometimes benefit the downstream retailer at the expense of the upstream manufacturer.
 

报告人简介：
Lin Tian is Assistant Professor of Marketing at School of International Business Administration, Shanghai University of Finance and Economics. He received his doctoral degree in Management Science from School of Management, Fudan University. His research has been published in Management Science and Marketing Science. His current research interests include the sharing economy, platform based business model, and the operations and marketing interface.